How do you draw candidates to your organisation and convince them to apply? Build a great careers site.
That was Simone Strachan’s plan when she stepped up as Head of Talent at Sportsbet. Over the course of a year, Simone transformed Sportsbet’s old careers site into an immersive, authentic “virtual shopfront” featuring rich content, employee stories, and targeted landing pages. Sportsbet’s new career site was awarded Best Careers Site at the 2022 ITAs — and has attracted hundreds of applicants and increased referrals by 400% in just 6 months.
Hear from Simone when she joins Rebecca Skilbeck, PageUp’s Head of Customer Insights & Market Research, to unpack the behind-the-scenes strategy, planning and execution of an award-winning careers site.
You’ll learn:
- What made Sportsbet’s careers site a winner at the 2022 Internal Talent Awards
- Why every organisation should think of their career site as a “virtual shopfront”
- How Sportbet’s EVP guides their strategy
- Key metrics and KPIs to help prove ROI
