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The power of real candidate connections

PageUp and AMS report sharing insights from global TA leaders on building trusted, engaging candidate experiences

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Today’s candidates are paying closer attention to employers and want real, honest interactions throughout the process. Meanwhile, talent acquisition teams are dealing with higher application volumes, tech disruption, shifting candidate expectations, and increasing pressure to deliver more meaningful experiences.

This report from PageUp and AMS brings you the latest insights from global talent leaders across APAC, Europe, and North America. It’s a behind-the-scenes look at what’s actually working right now, and how real employee voices, smart technology, and human connection are reshaping the modern candidate journey.

This is a practical, honest, and insight-packed guide designed to help talent acquisition teams build experiences candidates trust, not just click through.

What you’ll learn:

Why authenticity is the new competitive advantage
How to balance automation and empathy
What multigenerational candidates expect today

How leading organisations design high-impact, segmented campaigns
Where data creates real influence
The mindsets and “aha” moments that move TA forward

Frequently asked questions

What is The power of real candidate connections report about?

It’s a global insights report from PageUp and AMS that explores what’s working in talent acquisition today. It covers authenticity in employer branding, multigenerational candidate expectations, data-driven recruiting, always-on engagement, and the role of technology and AI in improving the candidate journey.
Why is authentic candidate connection important in recruitment?

Candidates trust real employees more than corporate messaging. Authentic stories build credibility, improve conversion, and help candidates make confident decisions. They also strengthen employer brand reputation and reduce misalignment later in the hiring process.
How can this report help my talent acquisition team?

It provides practical examples, tips, and strategies used by leading organisations across APAC, Europe, and North America. You’ll see how they use employee-generated content, automation, segmentation, and data to create stronger candidate engagement.
Who should download this report?

Talent acquisition leaders, recruitment marketing teams, employer brand professionals, and HR leaders looking to improve candidate experience, increase engagement, and modernise their recruitment strategy.
Does the report include real-world case studies?

Yes. You’ll find examples from EY, Virgin Australia, BNP Paribas, La Trobe University, Bristol Myers Squibb, and others. These case studies show how organisations are using storytelling, precision campaigns, and always-on engagement to deliver real impact.
What industries does the report cover?

Insights come from employers across aviation, finance, early education, professional services, higher education, and life sciences, providing a wide view of current global trends and best practices.
How does technology support real candidate connections?

The report highlights how teams use CRM workflows, automation, talent intelligence, and employee-led content platforms to remove friction and scale meaningful human interaction without losing authenticity.
Does this report explain how AI fits into the hiring process?

Yes. It covers how organisations use AI for tasks like skills matching, resume summarisation, scheduling, and insights, and how recruiters keep the human element at the centre of the experience.

Real stories. Real strategies. Real results.

This is your roadmap to building a candidate experience that’s faster, smarter, and grounded in genuine human connection.

Download the report

Free report

The power of real candidate connections

Download now!

What you’ll learn:

Frequently asked questions

What is The power of real candidate connections report about?

Why is authentic candidate connection important in recruitment?

How can this report help my talent acquisition team?

Who should download this report?

Does the report include real-world case studies?

What industries does the report cover?

How does technology support real candidate connections?

Does this report explain how AI fits into the hiring process?

Real stories. Real strategies. Real results.

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