Three standout metrics
24 days
Time to offer reduced from 36 days to 24 days
28%
increase in applications for trade roles after Quick Apply
4.5
Candidate satisfaction score 4.5 out of 5
The voice of the customer
“The good thing about PageUp is they understand the complexity of our organisationorganization and the 18 different contracts we issue. We have different offer forms and processes, and it’s been great to work with a company that understands that complexity while helping us streamline processes, notifications and everything that supports recruitment”
Laura Brogden – Recruitment Manager – Places for People
What wasn’t working
Recruitment was mostly administrative and reactive. The approach was described as “post and pray,” with jobs advertisedadvertized and hoping that the right candidates would apply.
Each business unit had its own way of hiring, with different processes, offer forms, and levels of support. This created an inconsistent candidate experience, slowed down decision-making, and made it difficult to see where things were getting stuck.
Data sat in spreadsheets, making it hard to measure time to hire, diversity, and turnover trends. Without consistent reporting, the business lacked insight for workforce planning and struggled to identify bottlenecks or improve processes.
As Places for People grew through mergers and acquisitions, these issues became more urgent. There was no single view of recruitment activity across the group, which meant missed opportunities to share talent pools, improve efficiency, and cut advertisingadvertizing spend.
The turning point
A new talent acquisition manager was hired with a clear remit: transform recruitment into a modern, data-driven function.
The team needed to bring multiple business units onto a single, consistent system while allowing each one to keep its unique contract types and offer forms. The goal was to create a standard process that worked for everyone, give candidates a smooth experience, and provide leadership with reliable data to make better decisions.
When Places for People acquired RMG, the need for a robust, scalable solution became even more pressing. The business had just three months to integrate around 300 hires a year into one process, without disrupting operations or slowing down hiring.
The solution in action
What was implemented?
The team worked with PageUp to build a single, flexible platform that could manage recruitment across 8–10 business units and adapt as new brands joined through acquisition. They designed a process that balanced consistency with the ability to keep unique contracts and offer forms for each business.
Hiring managers were engaged early and supported by training. Many found the new system “intuitive,” which made adoption smoother and built confidence across the group.
- Company-level set up to standardisestandardize processes while keeping contract terms for each business.
- Quick Apply to reduce application time for trade and leisure roles.
- Automated workflows to keep candidates updated at every stage.
- Talent pools to re-engage candidates and reduce advertising costs.
- Ask Tasha chatbot to answer common questions and support EDI transparency.
- Power BI dashboards to track time to hire, diversity data and hiring manager performance.
The impact
Hard ROI
- Time to offer reduced from 36 days to 24 days
- 28% increase in applications for trade roles after Quick Apply
- Significant savings from reduced advertising spend
- Ability to manage 2,800+ roles across the group in one system
- Role’s now processed to go live in less than 3 days
- -20.99% time to hire reduction this current financial year
Soft ROI
- Candidate satisfaction score 4.5 out of 5
- Hiring managers found the system intuitive and easy to adopt
- Consistent experience across 2,000 + hiring managers
- Automated communications reduced admin and improved candidate experience
- Real-time reporting enables better insight into ED&I and where delays occur
What surprisedsurprized us the most
“Our decrease in time to hire. When we started, our time to offer was about 36 days. It now sits at 24 days, so that decrease has been massive. Also, the money we save now from not needing to advertiseadvertize every role, because we’re now attracting candidates to come and subscribe, has been huge.”
Laura Brogden – Recruitment Manager – Places for People
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