Big Four Audit Firm

Three standout metrics

26,000+

views on top discussion

1,200+

candidates visited platform monthly

50%

fewer campus recruitment events needed

The voice of the customer

“PageUp Employee Connections helped us deliver substantial savings in recruitment.”

Recruitment Manager, Big Four Firm

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What wasn’t working

A Big Four audit firm with over 300,000 employees in 150+ countries attract thousands of graduate applicants annually across a wide variety of advisory roles. Despite a strong employer brand and high volume of applicants, the firm faced challenges connecting candidates with the right opportunities:

Limited candidate awareness of the full range of programs including Tax, Actuarial, Management Consulting, Audit, apprenticeships and gap year placements.
High costs associated with traditional campus recruitment approach to source the brightest and best.
Needed authentic employer brand content to support their social media and SEO efforts.

The turning point

The recruitment team recognisedrecognized there was an opportunity to engage candidates more efficiently while boosting their employer brand online. They wanted a way to showcase the variety of opportunities available and give candidates a real understanding of what life was like at the firm.

They decided employee-generated content and employee engagement could help. In 2014, the firm partnered with PageUp to implement Employee Connections to create an always-on solution for candidate engagement.

The shift began in three phases:

Implementing always-on engagement

The firm integrated PageUp into its Facebook page and built a dedicated microsite, giving candidates two always-on channels to access real employee insights and ask questions.
Showcasing program diversity

By using employee-generated content the firm showcased its full range of opportunities, from Tax and Actuarial to apprenticeships.
OptimisingOptimizing for discoverability

Empowering employees to generate quality, authentic content that boosted both search engine results and the firm’s social media presence.

The solution in action

The Big Four firm used PageUp Employee Connections to raise awareness, improve candidate engagement and reduce costs. By using PageUp’s always-on, scalable platform they moved away from expensive, event-heavy activities, delivering both substantial cost savings and a better candidate experience.

Key initiatives included:

Always-on candidate engagement

The dedicated microsite became a key destination during the 2016-2017 recruitment season and beyond, attracting 1,200+ candidates monthly.
Multi-channel integration

Using PageUp as both a microsite and on Facebook maximisedmaximized reach across candidate touchpoints.
Comprehensive discussion library

Over 1,100 published discussions, including 250+ relating to career choices, gave candidates deep insights into different roles and programs.
SEO-optimisedoptimized content

Authentic employee discussions ranked high on search engine results, with the top discussion receiving 26,000+ views on what makes the firm different from its competitors.
Live Chat functionality

Live Chat functionality meant candidates to connect with employees and recruiters in real-time, without the costs or logistical complexity of campus recruitment events.

The impact

Hard ROI

26,000+ views on top discussion thread
1200+ monthly candidate visits
50% reduction in campus events needed
250+ career choice discussions published

Soft ROI

Enhanced visibility of the full range of opportunities on offer at the Big Four firm, including apprenticeships and gap year placements.
Enhanced candidate experience at scale through platform-powered engagement with real employees.
Boosted online presence and employer brand via higher search engine rankings and a vibrant Facebook page.
Substantial savings in recruitment event costs and logistics.