Toast

The voice of the customer

“As an employer branding practitioner, you learn great practices from experience. At the same time, there are candidate markets that are unpredictable and ever-changing! So having these PageUp datasets is essential. It allows us to apply fresh perspectives, new tools, and resources to build and iterate on our strategy.”

Noelle Holdsworth, Senior Manager of Employer Brand, Toast

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What wasn’t working

Toast is the all-in-one platform built for the entire restaurant community. They provide a single platform of SaaS products and financial technology solutions that give restaurants everything they need to run their business, from point of sale to facilitating amazing guest experiences.

To achieve Toast’s goal of being the platform of choice for restaurants worldwide, hiring the best minds in the industry is non-negotiable. But recruiters faced multiple challenges:

The candidate experience needed to be engaging and seamless from first visit to application;
The existing ATS couldn’t offer visibility into the candidate journey;
The team was dependent on others to edit their career site.

The turning point

Noelle Holdsworth, Senior Manager of Employer Brand, knew that they needed to optimiseoptimize every touchpoint in the candidate journey. If Toast wanted to deliver exceptional candidate experiences and create greater employer brand transparency, their career site would be critical.

They chose PageUp for its intuitive, self-service careers site, as well as its ability to integrate with their existing ATS and provide data-informed insights on candidate behavior.

The shift began in three phases:

Gaining ownership of the careers site

Using PageUp allowed the talent acquisition team to create new content and keep everything on-brand without depending on others.
OptimisingOptimizing the candidate journey

Improving navigation, search functionality and content helped candidates understand who Toast is and what kind of impact they could have at the company.
Leveraging data-informed insights

The team continuously optimisedoptimized the candidate experience using heat map analytics to test what content people engaged with.

The solution in action

Toast successfully created a world-class talent attraction strategy, helping them achieve their headcount growth goals globally using PageUp.

Key initiatives included:

Seamless ATS integration

A two-way flow of candidate information with their existing ATS provides the team with insights into the candidate journey, allowing them to make changes and optimiseoptimize.
Self-service career site management

The team can edit pages, create landing pages and blogs, and keep everything in Toast branding without writing code or relying on others.
Heat map analytics

Testing what content candidates engage with and identifying what isn’t resonating allows the team to leverage popular content and optimiseoptimize job descriptions.
Highlighting the employer brand

The team regularly updates their career site with photos, videos, and storytelling content to communicate Toast’s employer brand and evolution.
Conversion tracking

Seeing what content and pages convert visitors into candidates highlights where prospects may be dropping off, allowing the team to act and optimiseoptimize.

The impact

Data-informed insights allow team to iterate on their talent acquisition strategy.
Seamless two-way integration with existing ATS provides visibility into the candidate journey.
OptimisedOptimized navigation and search functionality improve candidate experience.
Heat map analytics show what content resonates and what doesn’t.

Ability to edit, scale and adapt pages without writing code.
Career site regularly updated with fresh content showcasing Toast’s evolution.
The amount of content on the site means the team have more transparent conversations with potential candidates about life at Toast.
The talent acquisition team has full control over editing and optimisingoptimizing the career site.

What surprised us the most

“Our PageUp implementation team was so supportive. They felt like an extension of our team. They genuinely wanted to help us reach our goal: to consistently wow people across channels, particularly through our career site.”

Noelle Holdsworth, Senior Manager of Employer Brand, Toast