eArcu Privacy Policy
eArcu Privacy Policy
eArcu Limited (“eArcu”, “we”, “us”, “our”) (“you”, “your”) care about how your personal data is used and shared and we take your privacy seriously. We are focused on protecting your personal data and doing the right thing by you in terms of your privacy rights. eArcu is a company registered in England and Wales under company number 06957383 and at registered office address 2nd Floor Davenport House, Bowers Way, Harpenden, AL5 4HX, UK.
1.WHAT DOES THIS PRIVACY POLICY COVER?
This Privacy Policy sets out how we collect, process, disclose or otherwise use Personal Data in connection with our website www.earcu.com (“Website”) and the eArcu services (“Services”).
This policy does not apply to the practices and processing of our Customers, to companies that we do not own or control, to individuals that we do not employ or manage, or to services provided by other companies but accessible through our Website.
We process Personal Data when you are accessing or using our Website or Services as a non-registered user or visitor (“User”) or as our registered customer (“Customer”).
If you are a Customer then the Enterprise Agreement shall govern the use and/or processing of Personal Data.
“Personal Data” as used in this Privacy Policy has the meaning given to it under UK and European data protection law (the General Data Protection Regulation (GDPR) and the UK GDPR).
2.WHAT INFORMATION DOES EARCU COLLECT AND WHY?
We gather Personal Data, if and to the extent it is necessary to provide our Services to you, and if we are entitled or obligated to process Personal Data under applicable law. Set out below in this Section 2 are the purposes for which we use Personal Data and the relevant categories of Personal Data plus the lawful bases we rely on under the GDPR. Every use of Personal Data must be justified by a lawful basis set out under the GDPR.
The categories of companies or persons who we disclose Personal Data to are set out in Section 4 below.
We process Personal Data that you actively and knowingly provide to us. We also process Personal Data about you automatically when you interact with our Website or Services.
2.1. Purposes
| Purpose | Data category | Lawful basis |
|---|---|---|
| To invite you to enter into competitions, promotions or surveys we run; to send you our newsletter where you request | Contact data such as name, job title, employer name, email address. | Consent where direct marketing law requires. Otherwise, our legitimate interest in promoting our business. |
| Understanding how visitors use our website in order to improve our website and ensure security of our website | Website browser data | Legitimate interests to ensure performance of the website |
| To use data analytics to improve our products, services, marketing, customer relationship management, customer data collection and your user experience of our SaaS, including by using aggregate information to measure general usage patterns and characteristics of our user base. | Customer Contact Data
Website browser data |
Legitimate interests to understand and monitor the use of our services and products |
| To establish, exercise or defend our or a third party’s legal rights | Customer Contact Data, visitor data and any associated data connected with a complaint or concern | Legitimate interests to protect legal rights and (if sensitive data) necessary to establish, exercise or defend legal claims |
| To comply with a legal obligation that we are subject to | Customer Contact data, visitor data and any associated data | Compliance with a legal obligation |
2.2. Information Collected Automatically:
Whenever you interact with our Website or Services, we – or service providers commissioned by and processing data on behalf of us – automatically process information on server logs by using so-called “browser cookies” or similar technical means. These technical means are either transferred to or communicate with your computer or mobile device to recognize the browser or mobile device and tell us how and when pages on our Website are visited.
Log Data: When you visit the Website, whether as a Customer or a User just browsing, our servers automatically record information about the browser or mobile app with which our Website is opened (“Log Data”). Log Data includes computer’s/mobile’s browser type, the requested webpage of our Website or feature of our Service, webpages visited before our Website, the time spent on those pages or features, subjects of searches on our Website and Services, access times and dates, and other related statistics.
Analytics and Monitoring: We use this Log Data to monitor and analyse the use of the Website and the Services and for the Website’s technical administration, to increase our Website’s functionality and user-friendliness, and to better tailor it to our visitors’ needs. Additionally, we use Log Data including your IP address for security purposes like whitelisting, and prevention and recognition of attacks and malware.
Prevent or Opt-out: In any case, you are able to change the preferences on your browser or mobile device to prevent or limit your computer or device’s acceptance of these technical means, but this may prevent you from taking advantage of some of our Website’s or Service’s features.
If you click on any link to a third-party website, such third party may also transmit cookies to you.
2.3. Competitions and surveys
eArcu will collect and process Personal Data (including but not limited to your name, job title, work email address and employer’s name) that you voluntarily provide to us when entering any competitions, promotions or surveys we run. eArcu will retain such Personal Data collected as part of any competition, promotion or survey and we will use your contact details to send marketing communications about eArcu to you after the competition or promotion has ended. We will always give you an easy way to opt out of receiving our marketing communications. You can also opt-out by contacting us at privacy@earcu.com.
3.DO WE TRANSFER YOUR PERSONAL DATA CROSS-BORDER?
We may use suppliers who are located outside the UK and European Economic Area. Where we do so, we take appropriate steps to ensure that Personal Data remains protected. This can include implementing approved standard contractual clauses or reliance on the EU-US Data Privacy Framework.
4.WILL EARCU SHARE ANY OF THE PERSONAL DATA IT RECEIVES?
We neither rent nor sell your Personal Data in personally identifiable form to anyone. However, we may share such Personal Data with third parties as described below.
4.1. Trusted Third Parties:
We employ other companies and people to either perform tasks on our behalf or to provide specific features to you on your request. Unless we tell you otherwise, such third parties do not have any right to use the Personal Data we share with them beyond what is necessary to assist us. This includes third party companies and individuals employed by us to facilitate our Services, including the provision of maintenance services, database management, web analytics and general improvement of the Services.
4.2. Protection of eArcu and Others:
We may be compelled to access, read, preserve and/or disclose any Personal Data to (i) comply with applicable law or a court order; (ii) enforce or apply our Website Terms of Use, Enterprise Agreement or other agreements with you in our sole discretion; or (iii) protect the rights, property, or safety of eArcu, our employees, our users, or others in our sole discretion. We may send information to fraud protection and credit risk reduction agencies, but only in a manner limited to and consistent with that specific purpose.
5.WHAT RIGHTS DO I HAVE?
In relation to your Personal Data, you always have the following rights to the extent available under applicable law:
- Right to obtain transparent information about processing of your Personal Data;
- Right to ask for access to your Personal Data;
- Right to rectify inaccurate Personal Data concerning you and to ask for information about any rectification;
- Right to erase Personal Data concerning you and to ask for information about any erasure;
- Right to restrict processing of Personal Data concerning you and to ask for information about any restriction;
- Right to receive Personal Data you provided to us and which concerns you and transmit this received Personal Data to another provider;
- Right to object to any data processing that is based on our legitimate interest;
- Right not to be subject to a significant decision solely based on automated processing including profiling;
- Right to withdraw your consent if you have previously provided your consent i.e. to receive marketing communications from us.
We do not use your Personal Data to make automated decisions.
6.HOW LONG WILL YOU RETAIN MY PERSONAL DATA FOR?
We will retain your Personal Data for the period of time we have a business relationship with you and for six (6) years from our last interaction with you. Please note that there may be specific terms in any applicable Enterprise Agreement with Customers which deal specifically with our data retention obligations which override the previous statement.
You may request deletion of your Personal Data by contacting us at privacy@earcu.com. Please note that we can retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may also use any aggregated and fully anonymized data derived from or incorporating your Personal Data after you update or delete it, but not in a manner that would identify you personally.
7.CHANGES TO THIS PRIVACY POLICY
We may amend this Privacy Policy from time to time and provide the new information to you on our Website. Where reasonable, we will contact you to inform you of these amendments.
If we make material changes to processing your Personal Data and therefore need to obtain your prior consent, we will notify you and seek your consent by sending you an email prior to the change becoming effective. If you don’t agree to the changes you may not be able to use the features or services that are related to this consent.
8.CHILDREN
eArcu does not knowingly collect any Personal Data from children under the age of 18. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
9.CONCERNS AND RESOLUTION
eArcu commits to resolve complaints about your privacy and our collection or use of your Personal Data promptly. If you have inquiries or complaints regarding this Privacy Policy you should first contact us at privacy@earcu.com or send a letter (preferably by tracked registered post to ensure delivery confirmation) to:
Attn: Privacy Team, eArcu Limited, 2nd Floor Davenport House, Bowers Way, Harpenden, AL5 4HX, UK.
You also have a right to raise a complaint with the data protection authority, the Information Commissioner’s Office – https://ico.org.uk/.
Last updated: August 2024
