Glossary

AI powered dynamic content

Creates personalisedpersonalized career site experiences by tailoring content and job recommendations for each visitor, ensuring no two visitors view the organisationorganization the same way.

ATS agnostic

Software compatible with various Applicant Tracking Systems (ATS), enabling seamless integration and flexibility without reliance on a specific vendor.

Call to action (CTA)

A prompt, such as text, image or button, encouraging potential candidates to take specific actions like applying for a job, registering for an event, or joining a talent community.

Candidate

A potential job seeker who expresses interest in working for an organisationorganization.

Candidate Relationship Management (CRM)

A tool that helps recruiters manage and engage passive candidates, enabling quick access to a pre-qualified talent pool.

Candidate conversion

Candidate conversion refers to the process of turning potential candidates at any stage of the recruitment journey, from career site visitors, talent pool members, or passive prospects, into applicants, hires, or engaged employees. It is often measured by conversion rates (e.g., percentage of visitors who apply, applicants who interview, or offers accepted), providing insight into how effectively a recruitment strategy moves talent to the next stage.

Candidate engagement

The level of interaction and activity a candidate has with the organisationorganization, such as visiting a career site, attending events, or consuming content.

Candidate experience

The overall impression candidates gain from their interactions with an organisationorganization’s recruitment process.

Candidate journey

The series of touchpoints a candidate encounters, from initial engagement to being hired.

Candidate marketing automation

Automating recruitment marketing activities, such as communication and engagement, to personalisepersonalize candidate experiences and improve efficiency.

Candidate nurturing

Engaging potential candidates over time with personalisedpersonalized messages across multiple channels to build relationships and encourage applications.

Candidate profile

A centralisedcentralized repository of a candidate’s history and interactions, including communications, CV, and jobs applied for, within the Recruitment Marketing module.

Career site

A section of an organisationorganization’s website dedicated to showcasing its Employer Value Proposition (EVP), job opportunities, and recruitment-related information.

Chatbot

AI-powered software that simulates conversations to assist users on career sites or mobile apps, automating routine interactions.

Content Management System (CMS)

A software tool used to create, manage, and maintain digital content, such as career websites.

Content marketing

A strategy focused on creating and distributing content, such as blogs and videos, to attract and engage potential candidates.

Conversion

The successful progression of a candidate through various recruitment stages, culminating in a job offer and acceptance.

Cookies

Data stored on a server about a visitor’s browsing activity, used to analyse behaviour and optimiseoptimize the candidate experience.

Diversity, equity & inclusion (DE&I)

Strategies to attract diverse candidates, ensure fair recruitment processes, and foster an inclusive workplace culture.

Employee generated content (EGC)

Content, such as testimonials and videos, created by employees to authentically connect with potential candidates.

Employee value proposition (EVP)

The unique set of benefits and values an organisationorganization offers to its employees, used to attract and retain talent.

Employer brand

The perception of an organisationorganization’s reputation as an employer, reflecting its values and benefits for employees.

Employer branding

The process of developing and promoting an organisationorganization’s employer brand to attract talent.

Enhanced responsive job descriptions

Job description pages enriched with media, dynamic content, and personalisationpersonalization to engage candidates.

Heatmapping technology

Visual representations of user behaviour on websites, helping organisationsorganizations optimiseoptimize content by identifying engagement trends.

Internal mobility

Encouraging career progression within the organisationorganization through promotions, transfers, and lateral moves to retain talent and reduce hiring costs.

Jobseeker

An individual actively searching for employment opportunities.

List management

OrganisingOrganizing candidate data in a centralisedcentralized database, allowing segmentation for targeted engagement.

Marketing Insights

Data-driven insights on recruitment marketing performance, enabling strategy optimisationoptimization for better ROI.

Nurtures

Engagement strategies involving personalisedpersonalized communication to build relationships with potential candidates over time with the aim of converting them to applicants.

Passive candidate

An individual not actively seeking a job but open to opportunities when approached.

Potential candidate

Someone showing interest in an organisationorganization, such as visiting a career site or interacting with recruiters, but has not yet applied.

Recruitment analytics

Metrics and insights that evaluate the efficiency and effectiveness of recruitment activities.

Recruitment marketing

Top-of-funnel activities designed to attract, engage, nurture, and convert candidates into applicants.

Recruitment marketing automation

Automating workflows to reduce recruiter involvement in repetitive tasks, allowing focus on high-impact activities.

SMS recruitment

Using text messages to communicate with candidates and notify them of opportunities

Seasonal recruiting

Hiring for temporary roles during peak business periods, such as holidays or harvest seasons.

Self-service career site

A career site management tool that allows recruiters to update and customisecustomize content without coding skills.

Silver medalists

Highly skilled candidates who narrowly missed out on a role but remain valuable for future opportunities.

Sourcing attribution

Insights into the effectiveness of sourcing channels, helping optimiseoptimize recruitment strategies.

Sourcing channel

The platform or medium through which candidates apply, which may differ from where they initially learned about the role.

Talent acquisition

The process of identifying, attracting, and hiring skilled candidates to fulfil organisationalorganizational needs.

Talent network (or talent community)

A group of potential candidates interested in future opportunities within an organisationorganization.

Talent pipeline

A pool of engaged candidates ready for consideration when relevant roles become available.

Talent pool

A curated list of candidates who are not actively in the recruitment process but remain engaged for future roles.

Talent segment

Grouping candidates by criteria such as location or job family for targeted engagement.

Unknown visitor

A website visitor who has not provided identifiable information, leaving only browsing behaviour data for analysis.

This glossary is your go-to resource for mastering recruitment marketing terminology. Whether you’re new to the field or a seasoned professional, understanding these concepts is key to driving better outcomes and staying ahead in the competitive talent acquisition landscape.