What are the benefits of recruitment marketing?

Recruitment marketing ensures your employer brand is attractive to the active jobseekers and passive candidates your business needs. The best recruiters are moving away from reactively filling roles to proactively bring in great people ahead of their competitors. Recruitment marketing technology helps teams build and maintain sustainable talent pipelines by automatically attracting, nurturing and converting talent.

RPA stands for Recruitment Process Automation: the practice of streamlining recruitment processes using technology to automate repetitive manual tasks within the hiring process.

How is recruitment marketing different from recruitment?

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an organisation. Recruitment marketing follows the same principles as consumer brand marketing by generating ‘leads’ or qualified candidates at the top of the funnel. Candidates progress further down the funnel with high-touch nurturing using candidate relationship management (CRM) software. Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information.

What’s the difference between recruitment marketing software and an ATS?

Recruitment marketing software works at the pre-apply or ‘attraction’ stage, whereas an ATS collects and stores applicant details in a database after a candidate applies. PageUp Recruitment Marketing is a standalone application that can seamlessly plug into your existing ATS.

Leading Recruitment Marketing Software & Recruiting CRM

Easy career site management

Build and update your career site and landing pages yourself. They’re accessible, responsive and easily styled to reflect your employer brand. Machine learning ensures they’re automatically optimised for SEO every time.

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Intuitive candidate pipelining

Sort, nurture and engage prospective candidates with a drag-and-drop CRM. Flag prospective candidate profiles and receive alerts when they’re interacting with your content. Synchronised with ATS and optional third party platforms.

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Analytics to increase candidate conversion to apply

Understand your full candidate journey – from the first interaction to the last. Know exactly which pages, content and channels are working for you and focus on those which are most effective. Build a powerful sourcing and content strategy and measure improvements.

Personalised candidate journey

Deliver a personalised experience for each candidate, all automated behind the scenes to drive increased conversions to apply. From exceptional customised job pages, to AI-selected content they see on your career site, to communications via email, SMS, text-to-apply and chatbots – candidates will have a tailored experience.

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Employee Connections

Connect potential candidates to real employees through our AI-powered Q&A discussion platform. Share on-brand content with a single click.

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Results

With analytics to show what’s working and what’s not, it’s easy to identify areas to save or spend more wisely.

A leading Nasdaq-listed security vendor identified under-performance of two advertising partners within the first four months. They re-deployed $100,000 of spend to better effect.
A large financial services institution identified that their event strategy was not working as intended which lead to an annual saving of $250,000.

Comprehensive, effortless
recruitment candidate marketing automation

Leverage your content to engage the right candidate at the right time

Easy-to-manage responsive career sites and landing pages
Custom forms and calls to action to capture rich candidate data
Full blogging engine
Job alerts via candidate’s preferred communication method
AI powered dynamic content
Optimised for SEO, mobile and Google jobs
Personalised blog and job content
Powerful search including geolocation and AI
Advanced job distribution
Immersive job templates to reflect your employee value proposition
Advanced analytics to understand sourcing channel effectiveness

Connect with hard to reach candidates instantly

Capture candidate details via text messaging
Encourage pre-application for roles and capture candidate details in your ATS
Make it easy to register "Expressions of interest"
on the go
Build strong talent pipelines around the clock

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Nurture candidates to build strong talent pipelines

Simply send and track 1:1 candidate communications
View recommended candidates
Watch key candidates and reach out when they’re looking at your site or jobs
Drag and drop pipelining
Third party candidate database integrations

Craft candidate experiences that count informed by actionable insights

List management
Candidate scoring throughout their journey
Web and SMS chatbots
Recruitment process automation (RPA) workflows for communications via email and SMS
Trigger actions from candidate status in a job
Advanced marketing analytics to understand the entire candidate journey

Frequently asked questions

What is recruitment marketing?
Recruitment marketing is the process of creating and communicating an employer brand and Employee Value Proposition (EVP) to attract and hire top talent. Marketing best practices attract jobseekers to a careers website, establish quality relationships and convert them into applicants. Common strategic approaches include:
- Content marketing
- Candidate nurturing
- Email marketing, social media and advertising
- Search engine optimisationoptimization (SEO)
There are many similarities between marketing and recruitment. Both are focused on creating brand awareness and progressing people down the funnel to a desired outcome. From awareness through to interest, desire and action, recruitment marketing engages jobseekers with content and nurtures them until the time is right.
What are the benefits of recruitment marketing?

Recruitment marketing ensures your employer brand is attractive to the active jobseekers and passive candidates your business needs. The best recruiters are moving away from reactively filling roles to proactively bring in great people ahead of their competitors. Recruitment marketing technology helps teams build and maintain sustainable talent pipelines by automatically attracting, nurturing and converting talent.
What does a ‘recruitment marketer’ do?
Here are five steps to follow as you plan to implement recruitment marketing:
1. Identify which positions are critical to success (today and for the future)
2. Focus on the right talent segments
3. Build a cross-company working group
4. Conduct market research
5. Shift from reactive to proactive recruitment using RPA (recruitment process automation)
What is RPA?

RPA stands for Recruitment Process Automation: the practice of streamlining recruitment processes using technology to automate repetitive manual tasks within the hiring process.
How is recruitment marketing different from recruitment?

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an organisationorganization.

Recruitment marketing follows the same principles as consumer brand marketing by generating ‘leads’ or qualified candidates at the top of the funnel. Candidates progress further down the funnel with high-touch nurturing using candidate relationship management (CRM) software. Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information.

Prefer something visual? Explore our infographic to follow the recruitment marketing journey.
How can I include calls to action in job ads?
A compelling call to action (CTA) is crucial to inspire jobseekers to hit the ‘apply’ button. CTAs in job ads often take the form of a one-liner that convinces candidates to take the next step. Some examples include:
- Apply now to join our industry-leading team
- Interested in adding to our culture? Apply today!
- Get onboard with the fastest-growing company in the industry.
- Apply below to take control of your career.
What’s the difference between recruitment marketing software and an ATS?

Recruitment marketing software works at the pre-apply or ‘attraction’ stage, whereas an ATS collects and stores applicant details in a database after a candidate applies. PageUp Recruitment Marketing is a standalone application that can seamlessly plug into your existing ATS.
How can I build a successful recruitment marketing strategy of my own?

To get you started on your recruitment marketing journey, we’ve created a step-by-step guide: What is recruitment marketing and how will it help me?

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The PageUp Talent Acquisition Suite brings together:

Recruitment Marketing

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Applicant Tracking System

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Onboarding

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Learning

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Performance

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Succession

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Increase applications and optimise hiring channels with best in class recruitment marketing software.

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Request a demo

Increase applications and optimise hiring channels with best in class recruitment marketing software.

Get started

Request a demo

Get started