Many enterprise organisationsorganizations rely on ERP platforms to keep the business running. Payroll, compliance, workforce data, reporting – it’s all there. But when it comes to attracting, engaging, and converting candidates at the top of the funnel, talent acquisition teams often need more than what an ERP alone was designed to deliver.
That’s where PageUp Clinch comes in. When recruitment marketing technology is connected to your ATS and broader HR tech ecosystem, it fills a critical gap. It helps TA teams build relationships earlier, engage talent for longer, and convert interest into quality applications.
Recruitment marketing is the front door to your hiring strategy
Think of recruitment marketing as the front door to your organisationorganization. It’s where employer brand, candidate experience, and engagement all come together. While ERP and HRIS platforms are excellent at managing candidates once they apply, recruitment marketing focuses on what happens before that moment.
Even more importantly, it enables a proactive approach to pipeline building. Instead of reacting to vacancies as they arise, recruitment marketing helps organisationsorganizations consistently attract the right audiences, nurture interest over time, and keep potential candidates warm until the timing is right.
With the right recruitment marketing solution in place, organisationsorganizations can personalisepersonalize how they engage with talent, rediscover candidates who previously showed interest and re‑engage them when new or more suitable opportunities arise. This is especially important for hard-to-fill roles, high-volume hiring, and industries where passive talent makes up a large portion of the market.
When recruitment marketing works alongside your ATS, candidates aren’t forced to apply before they’re ready, and recruiters aren’t pushed to funnel everyone straight into the ATS too early. Instead, interest is nurtured, relationships are built, and applications happen with intent.
Why connected HR tech makes all the difference
Disconnected systems create friction, for recruiters and for candidates. Jobs don’t always match what’s live in the ATS. Reporting lives in multiple places. Recruiters spend hours reconciling data, updating spreadsheets, and chasing insights that should be readily available.
A connected recruitment marketing platform, like PageUp Clinch, changes that dynamic. Career sites reflect live requisition data. Candidate engagement activity connects back to hiring outcomes. Recruiters get visibility into what’s working without spending hours pulling reports together.
Instead of recruitment marketing sitting on the sidelines, it becomes an integrated part of the hiring engine – supporting better decision-making, stronger pipelines, and a smoother end-to-end candidate journey.
How PageUp Clinch strengthens the top of the funnel
Seamless integration with existing HR tech
PageUp Clinch recruitment marketing platform is built to work with your existing HR tech. It integrates seamlessly with your ATS to give TA teams control over the top of the funnel, while keeping everything connected behind the scenes.
Deliver consumer-grade candidate experiences
Candidate expectations are higher than ever. If the experience feels clunky, irrelevant, or transactional, top talent will disengage long before they reach the application stage.
PageUp Clinch delivers consumer‑grade experiences that meet candidates where they are:
- PersonalisedPersonalized journeys with relevant content based on role, location, and interests
- Rediscovery and re‑engagement of candidates who weren’t ready to apply the first time, keeping them warm until the timing is right
- OptimisedOptimized career site experiences that surface the right opportunities and content, reducing drop‑off before application
- Stronger conversion across the funnel, from career site visits to applications and beyond
Many organisationsorganizations invest heavily to drive candidates to their career site, only to lose them due to poor conversion. PageUp Clinch helps address the ‘invisible candidate’ problem – talent that visits, browses, and leaves without applying – by improving engagement before the application and throughout the funnel.
With greater self‑service capabilities, recruitment and employer branding teams can quickly launch, adjust, and optimiseoptimize high‑value attraction campaigns without relying on technical support, staying agile in a fast‑moving hiring market.
Enhanced visibility and improved ROI
One of the biggest frustrations for TA and recruitment marketing teams is proving impact. PageUp Clinch addresses this by measuring end‑to‑end candidate journeys – from first interaction through to hire.
This level of visibility enables teams to:
- Understand which channels, content, and campaigns truly drive quality hires
- See where candidates drop off and optimiseoptimize experiences before and after application
- Adjust investment based on real ROI, particularly critical in today’s cost‑conscious environment
Recruiters spend less time on manual data entry and reconciliation, and more time building relationships with talent. Recruitment marketing becomes something leaders can see, measure, and invest in with confidence.
PageUp Clinch and Workday – better together
The PageUp Clinch and Workday partnership brings recruitment marketing and core HR systems together to remove operational friction and unlock strategic value.
By integrating Clinch with Workday, organisationsorganizations:
- Eliminate manual work caused by disconnected tools
- Ensure career sites always reflect real‑time Workday requisition data
- Gain clearer attribution and insight into what drives quality hires
- Maintain compliance with automated workflows, audit trails, and reduced risk
PageUp Clinch for Workday delivers immediate operational improvements while laying the foundation for long‑term recruitment marketing ROI. It’s not adding another tool, it’s removing the chaos created by disconnected systems and enabling recruitment marketing to show its strategic value.
Customer story: University of Central Florida (UCF) story
After transitioning to a centralisedcentralized recruitment model, the University of Central Florida lacked the recruitment marketing capabilities needed to attract, engage, and convert talent in a highly competitive market.
By implementing PageUp Clinch, UCF was able to plug critical gaps and deliver a more consistent, high‑quality recruitment experience.
Key outcomes included:
- Self‑service control of career site content
- Clear visibility into candidate behaviour to optimiseoptimize content and journeys
- Improved sourcing channel insight to optimiseoptimize spend
- Greater recruiter efficiency through CRM and LinkedIn integration
- One system to manage all candidate communications
Results:
- 67% of talent network candidates completed applications
- 21 hires from incomplete application follow‑ups
- 15% of recruiter time freed daily
Unlock strategic recruitment marketing with PageUp Clinch
When recruitment marketing, ATS, and HRIS platforms work together, everyone wins. Candidates get a better experience. Recruiters get time back. Leaders get data they can trust.
PageUp Clinch with Workday helps organisationsorganizations unlock the full potential of their top-of-funnel recruitment – turning interest into engagement, engagement into applications, and recruitment marketing into a measurable business driver. Discover how here.
