Overview
Since arriving in the UK in 2013, Five Guys has grown rapidly, now operating 164 restaurants. A big part of this success is thanks to attracting and retaining talented individuals. Their UK careers website, first launched in 2017, played a key role in this, but by 2023, it was clear the site needed an update to keep pace with the company’s expanding focus on career development, learning and development (L&D), and a wider range of rewards.
As Five Guys continues to grow, the careers site needed to evolve to meet new demands. The site needed to better showcase career opportunities, reflect the brand’s culture, and simplify the application process. Five Guys recognisedrecognized that to remain competitive in the hospitality sector, they needed a platform that engaged both active and passive job seekers while offering a seamless user experience.
To achieve this, Five Guys partnered with PageUp Europe, to reimagine their careers site and enhance the candidate experience.
The solution
Five Guys selected PageUp Europe as their partner in building a mobile-first recruitment platform to better showcase Five Guys as a place to have an incredible career in hospitality and to offer a slick, simple and seamless candidate journey.
Our team worked closely with Five Guys, conducting focus groups with key stakeholders to gather valuable insights. The feedback highlighted the importance of career development, rewards, and company culture, as well as the need for a streamlined application process.
We designed an engaging careers site that was simple, accessible, and informative. One of the key features developed by PageUp Europe was an interactive career path. This path guided candidates through entry-level roles as Crew Members to opportunities within the Support Office. Each stage of this path was visually presented, providing role summaries, development insights, and video content that authentically showcased the Five Guys experience. This approach allowed candidates to explore potential career trajectories and understand the development opportunities available at Five Guys.
PageUp Europe redesigned Five Guys’ careers site, transforming the way rewards and perks were presented. The interactive format keeps potential employees engaged, highlighting the value of a career with Five Guys.
The results
The new careers site, launched in January 2024, quickly demonstrated its effectiveness. In the first six months. Here are the results;
- Five Guys have seen a 13.18% increase in new visitors and a 12.72% rise in overall visitor time spent on the site, indicating increased engagement with new and improved content.
- The introduction of the interactive “Career Path” and “Rewards” pages, developed by PageUp Europe, resulted in a 5.86% increase in the number of pages viewed per session and a 2.97% increase in the time spent on the site. The new and improved pages helped showcase the company’s benefits and career development opportunities at Five Guys.
- The bounce rate decreased significantly to 23.70%, down from 32.09%, indicating fewer drop offs and more engagement with the new site.
- Five Guys saw a 23% increase in applications within the first 4 months since the launch. This can be attributed to the improved traction and effectiveness of their revamped website. This coupled with its ability to effectively showcase Five Guys’ opportunities and simplify the application process.
PageUp Europe’s collaboration with Five Guys transformed the company’s careers site into a powerful tool for attracting and retaining talent. The mobile-first, engaging platform showcased Five Guys as an employer of choice in the hospitality sector and provided a seamless candidate experience which highlights the rewarding career opportunities available.
Five Guys won the Silver Award for their career site at the 2024 IHR Awards
