Five Guys

Three standout metrics

23%

increase in applications

26%

reduction in bounce rate

13%

increase in new site visitors

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What wasn’t working

Since arriving in the UK, Five Guys has grown rapidly to 164 restaurants – in part due to their UK careers website, first launched in 2017. But as the company’s talent focus expanded, and to boost their employer brand in the competitive hospitality sector, Five Guys needed an updated platform to attract, engage and convert top talent.

By 2023, it was clear the existing site needed upgrading:

The site couldn’t showcase the full range of career development and learning opportunities available;
Application processes were complex, leading to a below-expectation candidate experience;
The presentation of rewards and perks was lacklustre and didn’t highlight the value of a career with Five Guys.

The turning point

Five Guys recognisedrecognized things needed to change, especially as attracting and retaining top talent was key to their growth strategy. They wanted a slick, simple and seamless recruitment solution that would reflect their employer brand, showcase career pathways and engage both active and passive candidates.

They partnered with PageUp to deploy a mobile-first recruitment platform to attract and engage talent in the competitive hospitality market.

The shift began in three phases:

Understanding what mattered most

Conducting focus groups with PageUp and key stakeholders to discover what mattered most to candidates: career development, rewards, company culture and a streamlined application process.
Creating interactive career journeys

Using an interactive career path feature to enable candidates to visualisevisualize their career progression.
Showcasing rewards dynamically

Transforming how rewards and perks were presented using PageUp’s interactive features.

The solution in action

Five Guys used PageUp to transform their careers site into a powerful magnet for attracting talent, winning Silver at the 2024 IHR Awards.

Key initiatives included:

Mobile-first platform design

A slick, simple and seamless mobile-first design made it easy for candidates to explore opportunities and apply from any device.
Accessible, informative content

Fully accessible content and functionality ensured all candidates could explore opportunities and understand what makes Five Guys special.
Interactive career path

An engaging visual and video journey showed candidates how they could progress from Crew Member to Support Office roles, showcasing the Five Guys experience at each stage.
Dynamic rewards presentation

An interactive format replaced static content, helping candidates understand the full value of Five Guys rewards and benefits in an engaging way.
Streamlined application process

Simplifying the journey from browsing to applying contributed to a 23% increase in applications within four months of launch.

The impact

Hard ROI

23% increase in applications within first 4 months
26% reduction in bounce rate
13% increase in new site visitors
13% increase in overall time spent on site

Soft ROI

Interactive career path and rewards formats drove a 6% increase in the number of pages viewed per session, demonstrating greater engagement.
Fully accessible careers site helped Five Guys attract and engage diverse talent.
Mobile-first, engaging platform showcased Five Guys as an employer of choice for incredible careers in hospitality.
Five guys won Silver for their careers site at 2024’s IHR Awards.