Golden Hippo

Three standout metrics

37%

reduction in time to hire

25%

faster at closing jobs for hard to fill roles

5 hours

a week per recruiter saved on sourcing and outreach

The voice of the customer

“We hired two candidates back to back. As soon as we filled one head count for a position, another similar role opened and we had a silver medalist candidate in the nurture stage that we continued to stay connected with and were able to move that candidate through the process within 4 days.”

Delaney Cantrall, Director of Talent Acquisition and Programs at Golden Hippo

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What wasn’t working

Golden Hippo is a direct-to-consumer company with a portfolio of more than 20 brands in the health and wellness, beauty, and pet food sectors. Creating all their products in house, Golden Hippo needs talent from a wide range of specialisms and backgrounds to deliver for their customers.

Rapid growth prompted the highest hiring targets in Golden Hippo’s history. Recruiting top quality candidates at scale while delivering a positive candidate experience for every applicant was paramount. But the company’s existing solutions couldn’t keep up.

Recruiters had to switch between lots of disconnected tech solutions, adding extra time and labor to the process;
Inefficiencies made finding quality candidates for high volume and hard-to-fill roles difficult;
There was no way to deliver the personalisedpersonalized candidate experience they wanted while moving at the required pace.

The turning point

Golden Hippo’s talent acquisition and employer branding teams partnered with PageUp to rethink their talent acquisition tech. The goals were to drive efficiencies, reduce time-to-hire, and create great candidate experiences.

Consolidating existing tech and processes into one people-centred, AI-powered talent acquisition platform allows Golden Hippo to attract, engage and acquire talent at scale and speed;critically, without sacrificing the candidate experience.

The shift began in three phases:

Simplifying the talent tech stack

Choosing and implementing PageUp Recruitment Marketing means Golden Hippo can view applicant history, communications and even LinkedIn profiles in one single platform.
Focusing on in-bound recruitment

By growing an engaged talent community within PageUp’s CRM, Golden Hippo have a first port of call to go to for warm, qualified candidates.
Efficient outreach to speed up hiring

Using PageUp’s new LinkedIn integration helps source top talent and reduce the time to fill roles.

The solution in action

Golden Hippo accelerated hiring, their consolidated talent acquisition tools and streamlined processes by using PageUp Recruitment Marketing.

Key initiatives included:

Linking in with LinkedIn

As one of the first customers to adopt PageUp’s new LinkedIn CRM Connect integration, Golden Hippo saves each recruiter 5 hours a week on sourcing and outreach.
Effective outreach to top talent

Identifying top talent and proactively bringing them into Golden Hippo’s candidate pool raised the percentage of proactively sourced hires to 16%, representing a 5% increase on the previous year.
Multi-channel communications

Exporting candidates from LinkedIn into PageUp (a one click process) allows Golden Hippo to use SMS and email as well as InMail to communicate with them.
Tailoring content to the candidate

Using PageUp’s behavioral insights, Golden Hippo personalisespersonalizes communications based on candidate activity and the career content they have engaged with.
Nurture workflows

Using nurture workflows helps engage and retain candidates throughout the process, especially for multi headcount, high volume roles or when there’s a high number of applicants.

The impact

Hard ROI

37% reduction in time to hire
25% faster at closing jobs for hard to fill roles
5 hours a week per recruiter saved on sourcing and outreach
16% of total hires from proactive sourcing, up 5% from the previous year

Soft ROI

Golden Hippo can access talent communities of qualified candidates who are already familiar with their employer brand
Recruiters spend less time navigating different systems and more time connecting with candidates
Automated nurture sequences for silver medalist candidates make filling similar positions faster and simpler
Tailored communications, content and channels enhance and personalisepersonalize the candidate experience