Recruitment marketing that balances automation with human connection

Recruitment marketing is the strategic process of crafting and communicating an employer brand and Employee Value Proposition (EVP) to attract and hire top talent. It uses marketing best practices to engage talent with mission aligned content, join talent communities and build lasting relationships. Common tactics used as part of recruitment marketing include:

• Content marketing
• Candidate email marketing
• Social media
• Search engine optimisationoptimization (SEO).

Recruitment marketing technology like PageUp Clinch helps busy talent teams to harness these tactics. Using custom workflows, teams can set up automated processes to guide jobseekers from interest to application – meaning more high-quality applicants for less manual effort.

Recruitment marketing enhances your hiring process. It boosts candidate experience and helps drive more completed applications. A strong recruitment marketing strategy also helps talent teams to reduce time-to-hire, take greater control over their career site, lower cost-per-hire, and strengthen the employer brand.

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an organisationorganization.

Recruitment marketing follows the same principles as consumer brand marketing by engaging ‘leads’ (or candidates) at the top of the funnel. Candidates progress through the process by way of automated email touchpoints.

Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information, and the selection process begins.

Employee-generated Content (EGC) is a form of user-generated content – a tactic used in marketing to help show authenticity. For organisationsorganizations, this could look like stories, testimonials, videos, or content created by employees, to show a true picture of ‘a day in the life’.

In recruitment, it’s a highly engaging form of content that can help to keep jobseekers interested on your careers site. It establishes credibility and helps to breathe life into your organisationsorganizations’s values and culture. Instead of a static corporate page, it’s a living, breathing display.

Recruitment marketing software works at the pre-apply or ‘attraction’ stage, whereas an ATS helps you manage the hiring process to select and hire the right candidates for the job. PageUp Clinch is a standalone application that can seamlessly plug into your existing ATS.

If you’re dipping your toes in the water and just looking for a little more information, take a look at our step-by-step guide: What is recruitment marketing and how will it help me?

Or, if you’re ready to get started, reach out to our team. We’re with you every step of the way, and can’t wait to show you what PageUp Clinch can do for you.