Quick snapshot

Customer: IWG

Industry: Flexible workspace solutions

Company Size: 12,000+ employees

Location: Global, operating in 120+ countries

Challenge: Create an engaging careers site that reflects IWG’s brand and attracts the right candidates for volume hiring

Three standout metrics

26%

Applications increased by 26%

66%

Interview-stage candidates grew by 66%

3.33 min

Time on site jumped from 50 seconds to 3.33 minutes

The voice of the customer

“The new careers site is easy to navigate, has engaging content and really captures the essence of our brands and people.”
 – Richard Solomon, Global Talent Director, IWG

The sticky bit

IWG hires at scale and across the globe. But their careers site wasn’t keeping up.

It didn’t reflect their culture, or their ambition. The candidate experience fell flat. Great people weren’t connecting with the brand, and the ones who did weren’t always the right fit.

It was more than just a tech issue—it was a brand moment slipping by. The story being told wasn’t the one IWG wanted candidates to hear.

The turning point

The spark was “Ambition never stops”—a new EVP message with energy and purpose.

The goal? Turn IWG’s careers site into a bold, authentic expression of who they are. That meant better design, stronger storytelling, and a user journey that made sense for real candidates.

We teamed up to build something new from the ground up. Something that showed ambition in action.

The solution in action

With a blueprint from IWG and research to back it, our team designed and delivered a careers site built for real people.

What changed:

  • Clear navigation and mobile-first design

  • A dynamic look and feel that reflected IWG’s brand

  • 3D visuals, podcasts, social feeds, and employee stories

  • Content that spoke with honesty, not hype

We moved fast, worked in agile sprints, and collaborated closely to bring the EVP to life. From start to finish, it was a partnership built on shared ambition.

“We more than doubled the amount of time users spend on the site. People engage more with the website and are looking at video content, about us, discovering the podcast. We know these are working and need to do more of it.”
– Jon Allott, Global Head of Field Recruitment, IWG

The impact

Hard ROI

  • Applications up by 26%

  • Candidates reaching interviews up by 66%

  • Time on site increased from 50 seconds to 3.33 minutes

  • Bounce rate dropped from 85% to under 50%

  • 50% of visits now come via mobile

 

Soft ROI

  • A clearer, more powerful brand experience

  • Stronger connection with high-quality candidates

  • Confidence in EVP and design direction

  • Renewed energy and pride across the hiring team

What surprised us most

Video and podcast content became top engagement drivers, giving candidates a deeper, more human look at life inside IWG.

Curious what this could look like for you?

No pitch. Just possibilities.

Start a conversation with us today