Three standout metrics
82%
application completion rate
5500+
warm candidates
16
branded career sites
The voice of the customer
“We have 16 entities with independent leadership resulting sometimes in 16 variations of how to do things. When we sought a new provider, the primary focus was consistency.”
Chase Dodson, Manager of Strategic Talent Acquisition, KCTCS
What wasn’t working
Kentucky Community & Technical College System (KTCTS) is a group of 16 community and technical colleges across Kentucky, US, each maintaining its own unique identity. Creating a consistent employer brand and application experience within a decentralized structure proved challenging. In addition, in a competitive talent market KTCTS noticed a drop in applications’ volume and quality. The team faced multiple recruitment pain points:
- Up to 16 different processes across 16 different colleges;
- Inconsistent employer brand presentation across the group;
- Declining application volume and quality in competitive talent market.
The turning point
Manager of Strategic Talent Acquisition Chase Dodson recognized that building recognizable, consistent experiences was crucial to attract and acquire talent effectively. When their previous ATS provider announced they were sunsetting their product, Chase and the team saw an opportunity for complete transformation rather than simple replacement.
They wanted technology that would harmonize the candidate experience across campuses, deliver actionable analytics and consolidate their processes.
The shift began in three phases:
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Choosing the right talent tech
KTCTS implemented PageUp’s full talent acquisition suite; PageUp Recruitment Marketing, PageUp ATS and PageUp Onboarding.
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Modernizing processes from end-to-end
Using PageUp, KTCTS replaced manual workflows with automated systems from application through onboarding.
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Data-driven optimization
KTCTS used PageUp’s advanced analytics functionality to identify successful sourcing channels and optimize recruitment funnel performance.
The solution in action
KCTCS transformed their entire talent acquisition ecosystem by implementing PageUp’s full recruitment tech stack across all 16 colleges.
Key initiatives included:
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Unified career site development
No-code career site builder enabled the central team to create 16 branded sites with consistent look-and-feel, while allowing individual colleges to include specialized content and calls-to-action.
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Standardized recruitment processes
Standardized workflows, templates, and communication processes meant candidates had consistent application experiences across all campuses, regardless of which (or how many) they applied to.
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Automated onboarding
Manual, paper-based starter processes and the associated first-day headaches were eliminated through customized onboarding workflows plus personalized welcome communications.
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Advanced analytics integration
PageUp’s comprehensive reporting provided crucial insights on talent pipelines and jobseeker activity, allowing the team to reduce their reliance and spend on external advertising.
The impact
Hard ROI
- 82% application completion rate
- 5,500+ warm candidates in talents
- 16 fully branded, consistent but customisable career sites
- One integrated platform for end-to-end recruitment processes
Soft ROI
- Eliminated first-day onboarding frustrations and manual paperwork processes
- Reduced reliance and spend on external job board advertising
- Consistent employer brand experience while preserving individual campus identities
- Improved hiring team efficiency across all 16 college locations
What surprisedsurprized us the most
“It’s had a huge positive impact on our staff experience through reduced administrative burden and increased access to reporting, and it’s given us profound insights into jobseeker activity. It’s a game-changer for optimizing activity at the top of the recruitment funnel.”
Chase Dodson, Manager of Strategic Talent Acquisition, KCTCS
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