University of Central Florida

Three standout metrics

67%

of talent network candidates complete applications

15%

of recruiter time freed up

21

hires from following up incomplete applications

The voice of the customer

“We needed it to be easy. We wanted control, but we aren’t programmers. It had to be intuitive. The PageUp team was great; they have an in-house implementation team and it’s not outsourced. They really brought our creative vision to life.”

Renee Grigor, Assistant Vice President of Talent Management, UCF

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What wasn’t working

The University of Central Florida is a public research university in Orlando with nearly 70,000 students and 12,000 employees. Competing with big name local employers like Disney and Universal Studios (who often offer higher salaries) means effective recruitment marketing is critical.

During COVID, UCF made major changes to its talent acquisition approach. But the transition revealed critical gaps in their recruitment marketing:

No control over careers site content without IT or vendor support;
No ability to communicate with candidates who had started but not finished applications;
No way to customisecustomize candidate journeys by interest area or build talent networks.

The turning point

Renee Grigor and the team started searching for a recruitment marketing solution to help reach more candidates, deliver a best-in-class candidate experience and support their lean team. The tech also needed to reduce UCF’s time-to-hire and help improve the quality of hires.

They partnered with PageUp to transform their top-of-funnel recruitment and give them the control and insights they needed.

The shift began in three phases:

Building a self-service careers site

Building an intuitive, on-brand careers site meant the talent acquisition team could make changes easily themselves while adhering to brand guidelines.
PersonalisingPersonalizing candidate journeys

By using AI and automation to capture interest and automate follow-up UCF created engaging, personalisedpersonalized experiences for candidates, even before they applied for specific roles.
Linking in with LinkedIn

Using CRM functionality that integrated with LinkedIn helped the team build talent pipelines and gave recruiters 15% of their time back to focus on strategic work.

The solution in action

UCF used PageUp Recruitment Marketing to plug the gaps left by their existing system and create a best-in-class recruitment experience for candidates and hiring managers alike.

Key initiatives included:

Intuitive self-service careers site

Using an on-brand careers site, seamlessly connected to the main UCF website, gave talent acquisition full control over its functionality, content and the candidate experience.
Recovering incomplete applications

Being able to see when candidates had not completed their applications and following up strategically resulted in 21 hires who would have otherwise been lost.
PersonalisedPersonalized candidate journeys

AI-powered automation enabled customisedcustomized experiences by interest area with less manual effort, improving engagement and conversion.
Building talent networks

Creating pre-apply touchpoints to capture interest and build talent networks resulted in 67% of engaged candidates completing applications.
Tracking every interaction

Recruiters now track every interaction, from job alerts to applications. They can tag candidates, build pipelines and automate workflows, using the LinkedIn integration to save time.

The impact

Hard ROI

67% of talent network candidates complete applications
21 hires from incomplete application follow-ups
15% of recruiter time freed daily
One system to manage all candidate communications

Soft ROI

Intuitive, self-service careers site content gives the team full control.
Better visibility into candidate behavior helps the team optimiseoptimize content.
Built-in analytics and reporting tracks sourcing channel effectiveness.
Integration with LinkedIn drives clarity and recruiter efficiency.

What surprisedsurprized us the most

“One thing we really love is our total rewards calculator. It really resonates with people. Both our candidates and our hiring managers love it. If someone’s browsing for a role and thinks the salary looks a little light, they can go into the total rewards calculator, see the value of everything we offer and really compare apples with apples.”

Renee Grigor, Assistant Vice President of Talent Management, UCF